Gallivant
Software Used: Figma, Adobe Illustrator & Photoshop
Role: UX/UI Design & Research
Onboarding
Onboarding
Home Feed
Search & Filter
Roam Feature
Overview
Gallivant is a travel companion app designed to streamline trip planning, deliver real-time recommendations, and encourage spontaneous discovery. I led the design from concept through prototype, focusing on creating an intuitive experience that adapts to different types of travelers.
Problem
Travelers often face language barriers, cultural disconnects, and limited local insight, leading to missed experiences and a lack of meaningful engagement with their destination.
Project
Goals
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Enhance the overall travel planning experience.
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Foster immersion and spontaneous exploration.
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Address common challenges faced by travelers.
Research
Personas
Designed for a range of travelers, from solo adventurers to families, who value cultural immersion, local insight, and spontaneous exploration.
Comparative Analysis
TripAdvisor (Direct)
TripAdvisor is a popular travel app that offers reviews and recommendations for hotels, restaurants, and attractions. It allows users to plan trips, create itineraries, and access maps for navigation.
Strengths:
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Travel insights through user reviews.
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Convenient itinerary planning.
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Offline Maps
Pain Points:
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User Reviews can be biased.
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Heavy advertisement.
Google Maps (indirect)
Google Maps is a navigation app that provides real time guidance and location-based recommendations to users.
Strengths:
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Offline map navigation
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Location based points of interest.
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Seamlessly integrates with Google’s family of products.
Pain Points:
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Not a dedicated travel planning app.
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Extensive features may be overwhelming.
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Heavy data usage
Information
Architecture
Site Map
Enhance the overall travel planning experience.
Foster immersion and spontaneous exploration.
Address common challenges faced by travelers.
User Flow
The core flow is for users to be able to search and find places and experiences in their destination that they are interested. Ultimately, the system over time would have enough data to generate recommendations to the user based on their interests.
Design
Sketches
Wireframes
High Fidelity Prototype
Final Design
Onboarding
The onboarding process asks users to select travel several interests that apply to them. Doing this allows the app to generate suggestions based on their criteria.
Map View and Listing
The dynamic map allows users to view search locations, bookmarked destination as well as pictures of nearby landmarks to aid navigation. Within the listing users can read reviews and highlighted images and videos posted by others.
